Usability & User Experience (UX) Design
For many years the Usability & UX group has strongly anchored itself in the national community and ensured the usability and interactive nature of its end products and services. The service portfolio includes, next to the evaluation and optimization of products and services, scientific research specific to user needs and stakeholder requirements. Using this as a foundation, prototypical solutions can be developed.
With regard to usability engineering and change management, the assessment of existing product development processes helps to support companies in developing products with good usability and positive user experience (UX). Additionally, the certification course, »Fraunhofer Usability Engineer«, has been an integral part of the further education programs at FIT for more than 10 years, with over 800 graduates having completed the program and earned their certifications.
User-Centered Design (UCD)
The group, User-Centered Design, blends the department's core methods for promoting creativity and user-centered processes. Based on the design thinking approach, this group offers methodological support to projects through the various phases for innovative application design: empathize, define, ideate, prototype, and evaluate. Most often, the goal is either to create innovations for existing products and processes or advance into new domains. Iteratively and incrementally, our prototypes go through several stages of maturity and are developed in continuous communication with all stakeholders. In this way, the target group can provide support in early decision-making and be involved throughout the entire design process.
This group brings application and interaction concepts in real system environments to life with the help of technical Internet-of-Things (IoT) prototypes. The available know-how seamlessly complements the work of the other groups in our department by demonstrating the technical feasibility of the mentioned innovative approaches.
Sustainable Digital Transformation
Digitalization is affecting more and more areas of industry as well as private life. Simply replacing existing solutions and processes is not enough. Instead, using digital technologies to leverage existing potential can enable more efficient procedures and the saving of resources. Digital transformation in the context of sustainability does not come about by chance and is in itself required to be efficient and resource-saving.
The focus of this group is to support companies in identifying the technical innovation potential in their structures and processes and activating it with suitable solutions. Achieving this in a sustainable manner - e.g. through intelligent processes or support for targeted eco-balancing is the goal. Our experts analyze and develop suitable innovative solutions together with companies. These solutions are introduced and adjusted as needed in a transparent and comprehensible way for all stakeholders.